Creative Brief

Contact Information

How can we get in touch with you?

Name

First Name

Last Name

Phone

Project Overview

Tell us about your project.

Project Name

What should we refer to this project as?

Project Description

Provide a brief overview of the project and any restrictions or requirements.

Product Owner

Who is my main point of contact? *If they are different from above.

First Name

Last Name

Current Situation

What is your current situation? What is and isn't working? Why is the project needed and what goals do you want to achieve?

Styleguide

Is there a brand and styleguide? Please provide any relevant info about the existing brand.

Website

http://

Project Details

Tone and Visuals

What tone, imagery and language will work for this project? i.e. clean and minimal vs bright and colourful, illustration vs photographs, formal or informal language, etc.

Messaging

What messaging will work for this project? What messages, features, benefits or value are you trying to communicate? What is your unique selling point? Any other key points.

Target Audience

Who are your primary and secondary target audiences? Please provide an overview of who your customers are.

Benchmarks

What industry or competitor benchmark are you measuring yourself against? Please provide examples of competitors you admire.

Benchmark:

Provide a link to a competitor or benchmark example.

http://

Benchmark:

Provide a link to a competitor or benchmark example.

http://

Benchmark:

Provide a link to a competitor or benchmark example.

http://

Channels

Where will the project appear? Social media, print/digital, etc.

Digital

Social Media

Website

Digital advertising

Email marketing

Timeline

Budget

What is the budget breakdown for this project?