https://www.incommon.com.au/work daily 0.75 2025-05-28 https://www.incommon.com.au/work/naidoc-2024 monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/42516f87-05ca-4328-9bdd-1c5b21cb1749/CisL_24_06_NAIDOC-Banner_01.png Work - NAIDOC 2024: Education Resources - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/7e8f4e73-fd27-4d3f-b864-049ac94e41b0/CisL_24_06_NAIDOC-Banner_02.png Work - NAIDOC 2024: Education Resources - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/work/walking-our-songlines monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/63e96bfd-949a-4222-af92-d52f7cd8742f/CisL_23_10_Web-CootaGirls_Banner-08.png Work - Walking Our Songlines In Language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/f672a2df-de73-44f3-836a-bda6c1383d14/CisL_23_10_Web-CootaGirls_Banner-04c-scaled.jpg Work - Walking Our Songlines In Language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/877d94dd-0a28-4aa0-bed2-6abc3adca998/CisL_23_10_Web-CootaGirls_Banner-05.png Work - Walking Our Songlines In Language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/fcc5500a-255c-4c85-8a4d-37c790d4951e/CisL_23_10_Web-CootaGirls_Banner-002.png Work - Walking Our Songlines In Language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/work/music-for-the-mob monthly 0.5 2024-08-18 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/18a40d50-d015-4e25-ae8b-4bab53c32b5c/Sofii_23_10_Web_MusicForTheMob-02.png Work - Music for the Mob - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/03402e99-8eb6-4661-8144-3d28bbfa65ee/Sofii_23_10_Web_MusicForTheMob-03.png Work - 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Magic - Make it stand out Press from Pile Rats. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1631077605372-G3ZQRLDG1A75YLYTYKG1/RicoNasty_Barkaa_MagicRemix_Still_Title.png Work - Magic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1631077625104-JIBUMDXUOT76JCN3S6DF/RicoNasty_Barkaa_MagicRemix_Still_Artwork.png Work - Magic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/work/kwmb monthly 0.5 2024-08-18 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/4f8b8f50-3710-4a74-8997-448136d5819b/Deck+-+Title.png Work - Exhale https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1652761327363-IS4ZIXHQ120LVKXANFBS/KWMB_OldWebsite-01.png Work - Exhale https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1652761326878-0ZZCS93695FIOMIP8FR5/KWMB_OldWebsite-02.png Work - 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Dream Lucid https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/050f6b58-2ef3-4353-9eaf-fc604445d912/5+%281%29.png Work - Dream Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1599822615294-N1T90XJ1C6RNXTQCEILB/Banner_Home+%286%29.jpg Work - Dream Lucid https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1601489558806-KIHYQE0KW17WJPXC2GNF/image-asset.jpeg Work - Dream Lucid https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/40a95ffb-fcb8-4809-af10-dcfaccfc9012/3+%281%29.png Work - Dream Lucid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/work/jarrahboy monthly 0.5 2024-08-18 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603493632362-T0XU2Y2LVS7JTFG9ZEO3/Image+-+4.jpg Work - Jarrah Boy https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603493197107-51032TSA7DGN1898IH7N/Image+-+1.jpg Work - 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Module 1: Creativity https://www.incommon.com.au/cb-modules/module-2 monthly 0.5 2021-06-15 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1620018781086-VEWUL0N4WPY7U8XDX2T3/Module+-+2.jpg Modules - Module 2: Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/cb-modules/week-3 monthly 0.5 2021-06-08 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1620018801471-IQJ5R4SNPQPRM0RCG1C8/Module+-+3.jpg Modules - Module 3: Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/cb-modules/week-4 monthly 0.5 2021-06-29 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1620018820284-6Y8DIXI4Y39F3ZZ4U29V/Module+-+4.jpg Modules - Module 4: Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/cb-modules/module-5 monthly 0.5 2021-07-06 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1620018837557-O2X619J36SA1TM34N360/Module+-+5.jpg Modules - Module 5: Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.incommon.com.au/about daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603683165733-U9SYATRJYKR0869ADQJY/Image+-+5.jpg About - Jarrah Boy Welcome Home - 100% Australian Beer Jarrah Boy is a groundbreaking native beer product that was created as a vehicle to promote and cultivate the native supply chain in Australia. It was founded in 2019 by Monaro Ngarigo chef Dale Vocale, owner and operator of Aboriginal Food Truck business Street Feast. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603511038940-2QOZEBU3COQMZ8QCTC94/Image+-+12.jpg About - Dream Lucid An event full of culturally relevant and holistic content, immersive knowledge sharing experiences, a lineup stacked with Blak excellence, followed by a proper deadly party where you can shake a leg and meet your new community of collaborators, peers, friends, mentors and supporters. Dream Lucid was founded to inspire and nurture the next wave of First Nations entrepreneurs, innovators and changemakers. https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1a6367da-9df7-4a23-a951-546b59d73f26/Snapinsta.app_428452754_18418997185045184_4974517117938835721_n_1080.jpg About https://www.incommon.com.au/home daily 1.0 2022-05-19 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/b2561eba-66a2-44ae-b991-ca8db6cb8d4f/Sofii_23_10_Web_MusicForTheMob-03.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1631077625104-JIBUMDXUOT76JCN3S6DF/RicoNasty_Barkaa_MagicRemix_Still_Artwork.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1599822615294-N1T90XJ1C6RNXTQCEILB/Banner_Home+%286%29.jpg Home Music for Mob https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1652798659481-RK4EYX88QWVQYQ7FT271/KWMB_NewSite-01.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1631077605372-G3ZQRLDG1A75YLYTYKG1/RicoNasty_Barkaa_MagicRemix_Still_Title.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/8f80bd87-bbb9-4eaf-ab26-962c9fc51f63/IMG_4277.jpeg Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/6b923ba9-ad58-421c-b515-bc8ea52377d9/INCOMMON_Web_Faces-Site_01.jpg Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/2ebca69d-b6ea-49f6-b900-c7efa646cc63/DreamLucid_Poster_01.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/6a019985-ff97-4e77-8932-781328a57d66/BA_HP_Post-1.png Home https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/28413036-8f2c-4d30-8a9c-e2677c6bc3a6/JarrahBoy_Can_02.png Home https://www.incommon.com.au/contact daily 0.75 2022-06-23 https://www.incommon.com.au/creative-brief daily 0.75 2020-11-06 https://www.incommon.com.au/404 daily 0.75 2020-10-26 https://www.incommon.com.au/about-2 daily 0.75 2020-10-23 https://www.incommon.com.au/links daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1613134840961-H4F9JWCHL2J2Z074O0L3/Sofii_DisplayPic-Louis+%281%29.png Links https://www.incommon.com.au/creative-business daily 0.75 2021-05-03 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1619610253313-YX3F3ADEWS7ZSYOXM7C6/image-asset.jpeg Creative Business - The Syllabus Module 1: Creativity In the first module we focus on creativity and its role in solving global problems. We explore the connections between design, strategy, technology, and arts. We discuss innovation, culture and storytelling, their role in human history and their potential as tools for change. Throughout, we’re aiming to provoke your thoughts and develop your creative direction and brand story through varied activities and interactions. Module 2: Strategy In this module, we will practice how to think strategically for your business. You will become familiar with how to do user research and how data is shaping the physical and digital world. We particularly focus on the process of product development and service design, in relation to marketing for entrepreneurs. We aim to have you define your audience and complete market research, so that you can apply this in your own context. Module 3: Branding In the third module, we retell the history of branding and learn how to apply ‘lean branding’ techniques to grow your business quickly. We learn how tone of language, visuals and iconography can communicate your story to your audience. We will help you create a Minimum Viable Brand that you can go to market with. We also help you develop a style guide and you will learn how to write a creative brief. Module 4: Marketing In this module, we help you develop a Go To Market plan that harnesses the power of technology, digital marketing and social media. You will use a variety of tools to validate your ideas and improve their chances of impact. You will think about your audience’s customer journey and design your sales funnel. By the end of this module you will have a plan for how to implement your brand. Module 5: Growth Now that you have a Minimum Viable Brand and a Go To Market Strategy, we will make some space for you to focus on the future again. You will think about the kind of life you want to live and the kind of impact you want to make. We will then set SMART goals and make an action plan for you. By the end of this module, you will have a long term vision for the growth of your business and you’ll know exactly what to do next! https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1619767182868-8C4F89GO159VQIS5U7LN/Photo_AlliraPotter_24.jpg Creative Business - More Information Preparation: A weekly preparation assignment and readings to complete before class. Lessons: A lesson to attend each week with a livestream video and shared lesson file. Homework: A weekly homework assignment, feedback form and one-on-one meeting with your Instructor. Length: 5 Weeks Effort: 2-4 hours per week Level: Introductory Language: English https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1619617181164-FVHGS0ACGMDGOA19E989/Photo_AlliraPotter_02.jpg Creative Business - Your Instructor Sofii Mara is a Yuin / Wiradjuri woman born and raised on Gadigal land. She is the Founder of INCOMMON, a creative agency specialising in Digital Transformation and Branding. She is passionate about entrepreneurship and is the Cofounder of Dream Lucid, a festival to inspire and nurture the next generation of Indigenous changemakers. Current Positions Communications Manager at KWMB Founder at INCOMMON Creative Director at Dream Lucid Creative Director at Jarrah Boy Brand Manager at Essential Services Australia https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1619600438899-SXAZRR93A8XD7CB9HYT9/Photo_AlliraPotter_04.jpg Creative Business - About The Course Five weeks from start-up to scale up, that’s our goal. We’ve designed a course for you to grow yourself and your business. This course is a practical guide to branding and marketing designed for creatives and entrepreneurs. Log on for your live lesson, or catch up in your own time if life gets in the way. Gain insights and support from a mix of group lessons and one-on-one’s with your Instructor. We look forward to seeing you online! What You Will Learn The nature of running and growing a creative business, How creativity and design thinking help business to solve problems, The process and tools of lean branding and digital marketing, Different creativity and design processes and how they can be used to gain better outcomes, How to use a variety of tools to help validate your ideas to improve their chances for impact, The use of design, strategy, technology and arts to direct the creative output of an organisation, How to build a sustainable and purposeful business. https://www.incommon.com.au/cb-classroom daily 0.75 2021-06-08 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1619617181164-FVHGS0ACGMDGOA19E989/Photo_AlliraPotter_02.jpg Classroom https://www.incommon.com.au/learning daily 0.75 2021-04-30 https://www.incommon.com.au/cb-feedback daily 0.75 2021-06-08 https://www.incommon.com.au/cb-meetings daily 0.75 2021-06-08 https://www.incommon.com.au/shop daily 0.75 2021-02-12 https://www.incommon.com.au/shop/merch monthly 0.5 2020-10-26 https://www.incommon.com.au/shop/p/incommon-branded-tote monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603690751800-0UBU4QHRS1AZ3GEK2SF5/Mockup+_+Tote+_+1.jpg Shop - InCommon Branded Tote https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603690750478-UTQ8LY73RTICG94IN8QR/Mockup+_+Tote+_+2.jpg Shop - InCommon Branded Tote https://www.incommon.com.au/shop/p/incommon-hoodie monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603675224475-ZA63BCFWAYQ3GRWCLOSU/Mockup+_+Hoodie+_+01.png Shop - InCommon Hoodie https://images.squarespace-cdn.com/content/v1/5e71e652154006011f81df56/1603675230299-0DQD5YC774C0NW6AQQD1/Mockup+_+Hoodie+_+2.png Shop - InCommon Hoodie